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UPDATE 08/18: THIS YEAR'S LILLY PULITZER AFTER PARTY SALE WILL BE AUGUST 22-23, 2016! It begins at 8 a.m. eastern time. Be sure to read the tips below on how to shop the sale!
The Lilly Pulitzer After Party Sale is quickly approaching. If you're unfamiliar with the After Party Sale, let me fill you in--the APS is Lilly's semi-annual clearance sale that happens twice a year, in January and in August. The Lilly sale can be difficult to shop, but if you follow my tips below, things should go pretty smoothly for you.
1. Put together a game plan.
This is the #1 most important thing to do. You should approach this sale like a general planning his battlefield strategy. Make a list of items that you hope will be at the sale, including styles and prints. While you can browse everything, people are going to go straight for their must-have items and they will sell out quickly. I like to have a list of items that I can search for in the search bar. If you're unsure about sizing and have a Lilly store nearby, head on in to try some things on in advance. FYI, I think that all items may be final sale, so be sure to watch for the fine print.
2. Create an account on the Lilly website in advance and stay signed in.
You don't want to waste time once you're in the sale, so be sure to create or sign in to your account beforehand. The website will go offline around 7 a.m. eastern time to prepare for the sale, therefore you'll need to do everything the night before.
3. Have your credit card informations saved to your account.
This goes hand-in-hand with #2. Also, double-check your shipping information beforehand to make sure it's right.
4. Be online at 7:59 a.m. eastern time.
I like to get situated in front of the computer around 7:45 a.m. Once the clock rolls to 7:58 a.m., I'm on the website, and I start refreshing at 7:59 a.m. Be sure to not be too click happy, though, because once the website pops up, you cannot refresh or you will lose your place in line. The website will tell you what your place is in line, as well as an estimated wait time. In my experience, it never takes as long to get into the sale as the estimated wait time says it will.
5. Have multiple devices ready to go.
I have my account logging in on one device, and Chauncey's account logged in on another. As soon as I get in line on the website on one device, I get my place in line on the other device so I can shop twice fairly close together. Last time around, once you checked out, you were placed in the back of the line, so the two-device plan comes in handy.
6. Enable push notifications.
Lilly usually posts flash sales on both their Facebook and Instagram. Enable push notifications for both accounts, because the flash sale items go quick!
7. Shop other websites!
Here's something I didn't realize the first time I shopped the sale--other websites and stores will be joining in on the fun as well! Caution though--some prices will be higher than the APS prices, some will be lower, and some places will price-match if you ask. I was able to grab my must-have item from Splash of Pink in Connecticut the night before the sale. Amazon has an awesome selection that I think goes live around 3 a.m. eastern time (someone correct me if I'm wrong), and they usually include some items that are more current and not included in the sale on the Lilly website. 6pm.com is another place to check! And pro tip--if what you want sells out online, have a list of Lilly signature stores that you can call, like The Peppermint Palm, Pink Bee Westend, or Palm Avenue! Some Belk stores do carry Lilly in-store, and I hear they have great prices during the APS.
Good luck with the After Party Sale 2016!!!! If there's anything I've not covered, please leave a comment below. I'll be updating this post as more information becomes available about the upcoming sale!